Radio-Info.com

Valerie Geller

President of Geller Media International

Never Lose A Listener

If your very life depended on keeping a listener: Would you still put that on the radio that way? Think about it. How do you keep that person glued to the radio, listening to you? With People Meter measurement just around the corner, and the technological shift making offering many choices available, it becomes more important than ever not to lose a listener. If they're bored, you've lost the listener. So you can't be boring, not even for a minute! If we know that listeners leave when they are bored, either mentally, or tuning out physically and their attention goes elsewhere, what can you do? Full Story

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Dan Halyburton

President, RadioTime/Member of the Workout Team

New Radio Model: Try Something New

by Dan Halyburton

Nothing happens when you do nothing. If someone has set the autopilot on your airplane this might not be the read for you. On the other hand if you can still do a little open cockpit flying now is the time. Radio missed a lot of opportunities to try new things, take chances and make mistakes when times were better. It was easier to recover from a stumble. Now with everyone’s laser focus on the bottom line it seems like there are no opportunities to try something new, but the opportunities are out there and it’s time to TRY SOMETHING. Full Story

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Jim Kerr

VP/Strategy, Triton Digital Media

Social Media Marketing In Action

by Jim Kerr

Few things have gotten more press over the past twelve months than Facebook, Twitter, and all of social media. Media companies have been aggressive about staking out a position at all of these locations. This is smart because you can’t participate in social media if you’re brand isn’t willing to go out and be social. A problem I often see, however, is that while the strategy is sound and radio has the best intentions, execution leaves a lot to be desired. With social media that lack of execution generally manifests itself in a focus on the “media” and not the “social.” Full Story

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Tom Webster

VP Of Strategy & Marketing, Edison Research

Consolidation, Contraction and Community

by Tom Webster

Here is a station in a major market. It features a morning show from Chicago; a drive-time show from Nashville. There are no local shows. This, in the very short term, is a compelling option for some broadcasters today. With such low overhead (i.e., no "talent.") it may even be throwing off some cash with a modest amount of local advertising. Full Story

Sean Ross

Executive Editor of Music & Programming

PUNCH WARS #2: WDOD vs. WKXJ Chattanooga, Tenn.

by Sean Ross

Chattanooga, Tenn., is one of those markets that has, over the last 20 years, managed to have two Top 40 stations or, just as often, none. Bahakel's WDOD (96.5 The Mountain) made an unusual Triple-A to Top 40 segue when Clear Channel's WKXJ (Kiss-FM) was out of commission. The Mountain became a surprise 7-8 share player. And now WKXJ is back as 103.7 Kiss FM. Full Story

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Mark Ramsey

Hear2.0

How to Make Money from Online Radio

by Mark Ramsey

Online radio continues to grow as a viable category for audiences and advertisers alike. As we plug along in our efforts to fully monetize this medium we need to recognize something critically important: Online radio is not simply radio online. In other words, we need to take advantage of the novel capabilities of the digital medium as we build our online radio strategies and not think of the medium simply as the over-the-air signal repurposed. Full Story

Daniel Anstandig

President, McVay New Media and Listener Driven Radio

Radio 3D - FutureVision Realized

by Daniel Anstandig

A philosopher from the turn of the twentieth century, Thomas Troward, once said, “The science of floatation was not discovered by contemplating the sinking of things.” Similarly, contemplating today’s failures will not lead to the discovery of new successful ideas and strategies. Radio 3D is about realizing a vision for our industry’s future. Every week, we will share a perspective of prosperity for radio and the people it serves. I hope you’ll walk away with a new idea or a thought about approaching your role differently. If you’re not personally pleased today with your position, I hope Radio3D will expand the possibilities of how you can bring value to the industry and find a position in our transforming business that fits your passion and unique gifts. Full Story

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