Dan Vallie

Consultant

Following what has been described as one of radio's most consistent, successful programming tenures, Dan founded Vallie•Richards•Donovan Consulting, Inc. in 1988, and was originally based in the Virginia suburbs of Washington D.C. Today the consultancy has offices in Atlanta, Chicago, Charlotte, Boone and Raleigh N.C.

Dan is recognized as a specialist for his ability to conceptualize and position a product to be successful in today's competitive environment, and has a long track record of creating a product that, in turn, produces revenue. Prior to founding Vallie•Richards•Donovan, Dan held the position of vice president of programming and marketing for a leading broadcast group.

He has been relentlessly innovative as evidenced by a career that has him at the forefront of format innovations in regards to legendary Top 40 stations; pioneering the Hot AC format in the early 80's (Y98 St. Louis), the dance format in the mid 80's (Hot105 Miami), along with various other format innovations regarding stopset positioning, station imaging, and music flow. In addition, he developed the idea of "conceptualizing" radio stations, coining the term "stationality" and creating the Morning Masters program for high profile air talent.

Dan was a leader in the evolvement of "EZ" listening stations to the AC format in the 80's, and the consultancy remains at the forefront of AC today, working with stations like KOIT San Francisco, WWLI Providence, KQKQ Omaha, etc.

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