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- Michele Williams: Why we need loyalty in radio
- In Sales: The Race is On
- Discussion: Univision & Disney Plan English Language TV News Channel, Radio to Follow?
- Vancouver, BC Losing a "Shore" Thing?
- WPLX-AM/Memphis Owner Literally Pulls the Plug on Host Thaddeus Matthews
- RIP Personality Radio: Discussion
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
Media Books
This news item, Creating Powerful Radio, was cross-posted into Radio-Info.com's Media Books column.
Creating Powerful Radio
Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
By Valerie Geller
Focal Press
Subject: Radio Education
Veteran Radio consultant Geller has updated her book—long favored by radio professionals for advice, tips, and good sense programming. Geller has programmed in New York, Los Angeles, and in between, and is a consultant in demand internationally. Here’s what some of radio’s top programmers have said about “Creating Powerful Radio”:
A tremendous work!“ – Scott Shannon, program director/air personality WPLJ, New York
“This is the book I hope my competitors don’t read. It’s required reading for my staff.” – Jerry Bell, managing news editor, KOA/KTLK, Denver
“If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods.” – Scott Solder programme controller LBC Radio, London
Buy it at Amazon.com.
