by Mark Ramsey

IUniverse

Subject: Radio Research

Respected marketing consultant and frequent guest columnist for Radio-Info.com’s “On the Mic”, Mark Ramsey, has written a new book, “Making Waves: Radio on the Verge.” As CEO/President of Mercury Media Research, Ramsey works side-by-side with broadcasters on a daily basis, strategizing the best ways to brand their product and better understand the listener. He also writes about what he discovers in his work, on his blog Hear2.0.

“Making Waves: Radio on the Verge” takes his observations from his blog several steps further, and at the same time, condenses his market and brand research knowledge into an easy, and readable guide for broadcasters. The book also gives radio hope, and a positive alternative outlook, amidst the doom and gloom predictions we’ve been hearing in recent months.

Read an interview with Ramsey about “Making Waves” with Radio-Info’s Dana Hall.

Buy the book at Amazon.com.