by: D.J. Williams

Advantage Media Group

Subject: Sales/Education

Canadian-born D.J. Williams is a veteran of radio sales and marketing, whose company The Jetset Media Workshop has served clients such as Clear Channel, CBS Radio, Cumulus, Citadel, and Entercom. He’s also served as Director of Client Services for Clear Channel Radio’s Creative Services Group. His first book, “soundBAIT:Creative Weapons of Mass Distraction” is a self-described “formula for marketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you entertain them while you interrupt the flow of music or talk on their favorite station.” Williams says, “soundBAIT examines what a radio station should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as ‘bait’ in their message before they will ‘bite’ at the products and services advertisers offer them.”

Buy the book at Amazon.com.