- Stephen Mindich sells Boston's WFNX (101.7) to Clear Channel
- The Ad Agency of the Future - Part 2
- Dan Holiday Left Country Radio Behind To Chase Storms (Sometimes Literally)
- Fresh Listen: CBC Music's "Adult Pop"
- When Fifteen Months Is A Whole Career
- Remembering Full-Service AC
- SFO: It's "KFOG In the Morning with Tony, Greg and Melanie"
- Austin, TX: KGSR Now "The New Ninety-Three Three"
- Knoxville: WIVK's Loss is Q93's Gain as Mike Hammond Named to PD Slot
- CC Flips Albuquerque's KLQT to CHR "Channel 95-1"
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
Sales & Marketing
Building Better Managers and Bigger Revenues
Experts from the world of Radio and Media sales share their knowledge and advice to help managers grow their team, their professional knowledge, and their bottom line.
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Then and Now. Sales in the New Economy
Recently, I worked with a veteran sales rep who apparently hadn’t been monitored by his managers. The rep was using outdated sales practices from the ‘90s (which probably didn’t work then, either). It made me think about how we do things differently today. Here are five basic sales skills and how they were used then- and how they should be used now.
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The Ad Agency of the Future - Part 2
Ad agencies are largely left out of conversations regarding the revolution of legacy media and its convergence with digital. Today, clients have big demands on their ad agencies. In last week’s connected, we covered 10 demands of today’s agency clients. In this week’s connected, five considerations for the future-model of ad agencies.
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Bob Fox: My thoughts about the present state of radio
It was not long ago when each radio station in Los Angeles had a general manager, general sales manager, program director, and a staff dedicated to one station. Then in the mid-’90s the Communications Act changed and one entity (corporate or individual) was allowed to own up to eight stations in one major market and there was no national limit on the number of stations that could be owned by one entity. In smaller markets, the maximum one entity could own was smaller. Then the radio companies took on tremendous debt and were encouraged by their investment bankers (who were making huge fees) to continue to grow and take on even more debt. All of this was a balloon that would eventually burst. Suddenly, the economy took a nose dive, which still continues, and then another 800 pound gorilla came upon the scene – the internet. Advertising dollars became more scarce and were spread out over new media. The Los Angeles radio market, which was a billion dollar market about six or seven years ago, began to lose millions in revenues. Read More
The Reality Of Ratings
The industry is aware by now of Arbitron’s new policy to only allow published reports of subscribers’ ratings, and not non-subscribers, in all the PPM and diary markets. What does this mean for Urban radio? Well, in some markets where Urban/Urban AC radio traditionally reigned at the top of the ratings, now there are no Urban stations listed at all in published ratings. This week, we look at those markets and ask how this policy may impact the perception of Urban radio’s profile in our industry today.
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The Ad Agency of the Future - Part 1
While we often talk about the (r)evolution of legacy media and its convergence with digital, our largest “partners” in the ad business (agencies), are largely left out of the conversation. In this week’s connected, the 10 things clients should demand from agencies in 2012, and a glimpse at the successful, future-minded agency.
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Top News: Sales & Marketing
Borrell & Associates study: automotive adverts favor online
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April PPMs for Washington DC, Boston, Detroit, Minneapolis and more out today
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RAB launches 'Why Radio' factoid micro-site
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Premiere Networks automates network scheduling with Marketron
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At SBS, first quarter "improved considerably" over last year
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Arbitron webinar: How to 'gamify' online radio stations
