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Sales & Marketing
This essay, How to Make Money from Online Radio, was written by Mark Ramsey for Radio-Info.com's Sales & Marketing column.
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How to Make Money from Online Radio
Online radio continues to grow as a viable category for audiences and advertisers alike.
As we plug along in our efforts to fully monetize this medium we need to recognize something critically important:
Online radio is not simply radio online.
In other words, we need to take advantage of the novel capabilities of the digital medium as we build our online radio strategies and not think of the medium simply as the over-the-air signal repurposed.
Read the entire column, with audio, here:
About the Writer
Mark Ramsey Media is one of the best-known research and strategy providers to media companies in America. MRM President Mark Ramsey has worked with several television and innumerable radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM, and Greater Media in the US to Corus and Astral Media in Canada. Clients from outside broadcasting have included EA Sports and Apple.
