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What's At The Bottom Of The Music Test? By Sean Ross

What are the worst testing songs in radio station music research? Some might guess that they're the eternally polarizing songs that top the consumer press' "worst songs of all time" articles. But in this week's Ross On Radio, Edison Media Research VP Sean Ross says that the bottom rungs of a music test are just as often populated by critically respected "good music" or by perfectly harmless songs that were just forgotten by time. As stations head into their fall music research, find out "What's At The Bottom Of The Music Test?"

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