- Tim Martz' Radio Power is asked by the FCC about a Milwaukee translator move-in
- The Birth of Urban EMO
- MDNA: 53 Is The New 42
- Digital Marketing Campaigns that Inspire
- Eric Church Reflects On A Whirlwind Year, And What's Next
- Boston Radio Legend Dave Maynard Passes at 82
- Jackson Dell Weaver Gets GM Nod at KGY/Olympia, WA.
- "WOW" Veteran Des Moines Morning Talents Lou & Heather Resign from KWQW
- Providence: Change Coming to WPRO Morning Show?
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
On the Mic
Radio's Soapbox
Guest writers from the radio and related industries share their views, ideas and opinions.
Options
-
Text Size
Arbitron’s small sample problem – it's worse than you think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences.
Read More
It's All About Loyalty – Part 1
Personalities versus music intensive, local versus syndicated, Facebook, marketing, iHeart Radio, websites, mobile platforms, budgets, content, content, content… just a few of the weighty issues facing today’s radio programmer. It is enough to make a head spin. Radio and its future has become a complicated conversation and can be overwhelming these days. I’d like to suggest we streamline all of this down to the one thing I believe will have the most profound effect on radio’s future and that is loyalty. I suggest if we take the discussion out of the traditional realm of ratings and put it on the importance of building loyalty we will be discussing what will give radio the long and successful future we all hope to see.
Read More
What is Loyalty and How Do We Win It? – Part 2
Let’s start with you. Who are you loyal to? What products or services do you feel a loyalty towards? I’ll take me for example. I feel an immense loyalty to my brother. For one, he is my brother but two, he is a really good guy. He is always there for me when I need him. He understands me, knows what makes me laugh and can help me feel better about myself when I’m having a down day. Also, I am a loyal Pandora listener. Why? It consistently gives me exactly what I want; the music I am in the mood for with a few pleasant surprises and it doesn’t clutter it up with commercials for products I don’t care about. I am also loyal to Facebook. It gives me my friends at the ease of a keystroke and the freedom to share what I want (or don’t want) and communicate with whom I want. Read More
Radio’s Quandary: Loyalty Doesn’t Come Cheap – Part 3
Radio is in a rough situation. Pandora, Facebook, You Tube, Twitter, these are some of the services who are rapidly winning our listeners’ time, interest and loyalty. When all things are equal and the internet is as easily accessible as terrestrial radio the listener will go to the ones which do the best job of catering to them. Will they feel like there is a terrestrial station that caters to them? If they do, radio will be able to stand up with these other outlets as listeners will find a way to squeeze your station in with all his or her other favorites. Read More
Loyalty = Revenue – Part 4
Building loyalty with your listeners is important not only on a programming front but for building sales power in the future.
Read More
