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On the Mic
This essay, Clear Channel's Terrific New Name, was written by Mark Ramsey for Radio-Info.com's On the Mic column.
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Clear Channel's Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel Media and Entertainment.”This is something that should surprise no one. I first noticed this “new” name in the email signatures of several Clear Channel execs over the past year. And if you believe a company’s category should be shaped by what it does and where it’s going rather than what it used to do and what it became famous for, then you might actually call this change long overdue.
Read the entire article by Mark at his blog Mark Ramsey Media
About the Writer
Mark Ramsey Media is one of the best-known research and strategy providers to media companies in America. MRM President Mark Ramsey has worked with several television and innumerable radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM, and Greater Media in the US to Corus and Astral Media in Canada. Clients from outside broadcasting have included EA Sports and Apple.
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