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On the Mic
This essay, It’s the Content, Stupid: Time to Work on “The Vision Thing”, was written by Paul Marszalek for Radio-Info.com's On the Mic column.
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It’s the Content, Stupid: Time to Work on “The Vision Thing”
Anybody remember the Bush/Clinton election?
It shouldn’t have been close. George Bush Sr. was coming off a massive victory in the Gulf War. But the economy was in recession. The Bush strategy was to ignore it – sort of pretend it didn’t exist.
But voters vote with their wallets, and Democratic strategist James Carville observed, “It’s the economy, stupid.”
While Clinton talked big ideas, Bush confessed that he was never very good at “The Vision Thing.” We all know how this ended.
The similarities between that election and the current state of commercial radio are striking, if you simply tweak the phrase to “It’s the content, stupid.”
Read the entire story here:
About the Writer
Paul Marszalek is one of our many guest writers at Radio-Info.com. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.
