“Just call it radio.”

So, I was told, said Pandora’s Tim Westergren recently while in the midst of a conference call discussing strategies for Internet radio or online radio or streaming radio or IP radio or whatever it is that comes to your devices via the internet and sounds pretty doing it.

Radio, Internet radio, it’s all the same thing, argued Tim. And he’s not wrong, but he’s also not quite right.

Obviously, it suits the agenda of Pandora to be considered by advertisers and others to be at the leading edge of radio’s transformation – the most forward-thinking member of the radio tribe. Meanwhile, this suits the agenda of conventional broadcasters not at all.

But motivations and incentives aside, Tim’s only right if, by “radio,” he means much more than “wireless audio.”

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