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On the Mic
This essay, New Radio Model: Try Something New, was written by Dan Halyburton for Radio-Info.com's On the Mic column.
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New Radio Model: Try Something New
Nothing happens when you do nothing.
If someone has set the autopilot on your airplane this might not be the read for you.
On the other hand if you can still do a little open cockpit flying now is the time.
Radio missed a lot of opportunities to try new things, take chances and make mistakes when times were better. It was easier to recover from a stumble. Now with everyone’s laser focus on the bottom line it seems like there are no opportunities to try something new, but the opportunities are out there and it’s time to TRY SOMETHING.
There are always new technologies and tech companies who are looking to bring their new ideas to market and radio still has a cache that can be attractive to these companies. New Tech loves radio because it is LOCAL and its closer to its core customers. Radio has a scale that a new tech company can manage and learn from.
Read the entire article here:
About the Writer
Dan Halyburton is one of our many guest writers at Radio-Info.com. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.
