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Monday, January 30, 2012

Holiday 2011 PPM: The Country National Recaps

Excluding KFKF Kansas City, whose 11 share was generated primarily by the station’s all-Christmas format during the survey, the top country station during the Holiday book was Columbus, Ohio's WCOL. The format’s largest gainer was KASE Austin, whose 0.7 of a share increase was enough to propel it from 23rd in December up to ninth for the Holiday book.

HOLIDAY BOOK’S TOP 10 PPM SHARES – Country

DEC HOL Calls Market DEC HOL
1 1 WCOL-FM Columbus, OH 10.5 9.4
7 2t WFMS-FM Indianapolis 7.8 8.3
2t 2t WQDR-FM Raleigh/Durham 8.7 8.3
5t 4t WMIL-FM Milwaukee 7.9 7.9
2t 4t WUBE-FM Cincinnati 8.7 7.9
4 6 WCTK-FM Providence 8.6 7.7
12 7 KAJA-FM San Antonio 6.9 6.7
11 8 WSOC-FM Charlotte 7.0 6.6
23t 9t KASE-FM Austin 5.7 6.4
16t 9t KCYY-FM San Antonio 6.3 6.4

HOLIDAY BOOK’S 20 BIGGEST CUMES – Country

DEC HOL Calls Market DEC HOL
1 1 WUSN-FM Chicago 1,271,000 1,177,300
2 2 KKGO-FM Los Angeles 1,227,300 1,118,200
3 3 KPLX-FM Dallas/Fort Worth 1,124,800 1,007,200
5 4 KSCS-FM Dallas/Fort Worth 875,700 894,700
4 5 KKBQ-FM Houston 894,700 863,300
6 6 KILT-FM Houston 818,200 770,600
7 7 WYCD-FM Detroit 811,100 714,300
8 8 WKLB-FM Boston 758,400 711,700
9 9 KEEY-FM Minneapolis 753,900 705,900
10 10 WXTU-FM Philadelphia 727,900 688,300
12 11 WKHX-FM Atlanta 652,300 680,900
11 12 WUBL-FM Atlanta 673,500 659,800
14 13 WIL-FM St. Louis 624,400 617,900
17 14 KKWF-FM Seattle 586,200 604,800
15 15 KCYY-FM San Antonio 603,700 589,700
18 16 KMPS-FM Seattle 576,200 573,000
16 17 KSD-FM St. Louis 590,500 555,600
13 18 WMZQ-FM Washington, DC 629,100 539,000
19 19 KAJA-FM San Antonio 543,800 516,400
21 20 WSOC-FM Charlotte 526,600 512,500

About the Writer

Display Chris is one of our many guest contributors to Radio-Info.com. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.

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