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Monday, January 30, 2012

Holiday 2011 PPM: The News/Talk National Recaps

WLW Cincinnati Cincinnati remains one of the few markets where all-Christmas has never topped the Holiday book. WLW (700) remains steadfastly on top of the market (where it has been since the Winter 2000 diary book), and on top of the format nationwide (for the third survey this year.)

The largest gainer for the month was San Diego’s KPBS. Its 4.3–4.8 rise yielded the station’s highest share to date.

HOLIDAY BOOK’S TOP 10 PPM SHARES – News/Talk

DEC HOL Calls Market DEC HOL
1 1 WLW-AM Cincinnati 10.1 10.2
4 2 WTAM-AM Cleveland 9.0 8.2
2 3 WTVN-AM Columbus, OH 9.6 7.9
3 4 WTMJ-AM Milwaukee 9.4 7.5
7 5t WTIC-AM Hartford 7.5 7.2
6 5t WOKV-AM Jacksonville 7.8 7.2
15 7 WUNC-FM Raleigh/Durham 6.7 6.9
11 8t WCCO-AM Minneapolis 6.9 6.8
8 8t KSL-AM Salt Lake City 7.2 6.8
9t 10t KYW-AM Philadelphia 7.0 6.7
9t 10t WTOP-FM Washington, DC 7.0 6.7

HOLIDAY BOOK’S 20 BIGGEST CUMES – News/Talk

DEC HOL Calls Market DEC HOL
1 1 WINS-AM New York City 2,318,000 2,337,200
2 2 WBBM-AM Chicago 1,970,200 1,769,600
3 3 WCBS-AM New York City 1,753,300 1,682,300
6 4 KNX-AM Los Angeles 1,224,300 1,210,200
4 5 KFI-AM Los Angeles 1,245,500 1,196,500
5 6 WABC-AM New York City 1,240,100 1,169,600
7 7 WTOP-FM Washington, DC 1,220,900 1,146,000
9 8 KCBS-AM San Francisco 1,124,000 1,082,400
8 9 WSB-AM Atlanta 1,131,400 991,100
10 10 KYW-AM Philadelphia 1,029,700 986,500
12 11 WGN-AM Chicago 874,200 844,800
11 12 WOR-AM New York City 878,100 841,600
13 13 KQED-FM San Francisco 848,100 803,900
15 14 WBZ-AM Boston 785,000 748,200
14 15 WWJ-AM Detroit 812,300 719,000
16 16 WNYC-FM New York City 671,800 654,400
20 17 KPCC-FM Los Angeles 606,400 617,100
19 18 WAMU-FM Washington, DC 609,900 583,200
22 19 WKXW-FM New York City 573,700 556,100
18 20 WEMP-FM New York City 621,300 539,500

About the Writer

Display Chris is one of our many guest contributors to Radio-Info.com. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.

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