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Monday, January 30, 2012

Holiday 2011 PPM: The Urban and Urban AC National Recaps

WJMH-FM While most formats are happy to just remain flat through the Holiday book, several urban stations saw huge gains in the survey. Greensboro’s WJMH “102 Jamz” saw the biggest share increase of any non-Christmas music station in the nation, rising 1.6 shares. WHRK “K97” Memphis jumped over a share as well to claim the format crown outright for the first time this year.

HOLIDAY BOOK’S TOP 10 PPM SHARES – Urban

DEC HOL Calls Market DEC HOL
3 1 WHRK-FM Memphis 8.0 9.2
2 2 WVEE-FM Atlanta 8.1 9.1
4 3 WJMH-FM Greensboro 7.3 8.9
1 4 WQOK-FM Raleigh/Durham 9.1 8.5
5 5 KBXX-FM Houston 7.1 7.0
6 6 WZMX-FM Hartford 6.9 6.8
11 7t WHHH-FM Indianapolis 5.7 6.5
8 7t WPEG-FM Charlotte 6.4 6.4
7 9 WERQ-FM Baltimore 6.5 5.9
10 10t WUBT-FM Nashville 6.1 5.8
9 10t WEDR-FM Miami 6.3 5.8

HOLIDAY BOOK’S 20 BIGGEST CUMES – Urban

DEC HOL Calls Market DEC HOL
1 1 WQHT-FM New York City 2,671,600 2,646,300
2 2 KPWR-FM Los Angeles 2,572,800 2,556,900
3 3 WWPR-FM New York City 2,568,200 2,460,900
4 4 KBXX-FM Houston 1,417,200 1,382,800
5 5 WGCI-FM Chicago 1,203,800 1,310,400
6 6 WVEE-FM Atlanta 1,100,100 1,137,100
7 7 KMEL-FM San Francisco 1,048,900 1,058,000
8 8 KKDA-FM Dallas/Fort Worth 1,046,100 1,016,200
9 9 KBFB-FM Dallas/Fort Worth 1,040,200 977,800
10 10 WEDR-FM Miami 1,017,000 962,100
11 11 WHTA-FM Atlanta 937,200 960,300
12 12 WPGC-FM Washington, DC 890,800 935,500
14 13 WPWX-FM Chicago 839,100 884,000
13 14 WUSL-FM Philadelphia 848,500 818,300
15 15 WKYS-FM Washington, DC 761,500 788,900
16 16 WJLB-FM Detroit 679,000 673,900
18 17 WPHI-FM Philadelphia 512,500 521,600
17 18 WERQ-FM Baltimore 546,800 516,800
21 19 WPEG-FM Charlotte 403,100 441,800
19 20 WBTP-FM Tampa 425,200 403,400

There aren’t many markets where a Christmas music station didn’t take the top spot in the Holiday book—but two of those markets saw an urban AC holding back the holiday charge: Memphis and Miami.
KJMS “V101.1” Memphis had the largest share of any non-Christmas music station for the survey. Miami’s WHQT “Hot 105” moved 7.3 to 8.5 for its largest PPM share to date.

HOLIDAY BOOK’S TOP 10 PPM SHARES – Urban AC

DEC HOL Calls Market DEC HOL
1 1 KJMS-FM Memphis 12.3 13.2
2 2 WVKL-FM Norfolk 10.1 10.0
3 3 WQMG-FM Greensboro 9.3 8.8
8 4 WHQT-FM Miami 7.3 8.5
7 5t WWIN-FM Baltimore 8.2 8.4
4 5t WQQK-FM Nashville 8.6 8.4
6 7t WBAV-FM Charlotte 8.3 7.7
5 7t WFXC-FM Raleigh/Durham 8.5 7.7
9 9 WALR-FM Atlanta 7.2 7.3
12 10 WSOL-FM Jacksonville 6.8 6.9

HOLIDAY BOOK’S 20 BIGGEST CUMES – Urban AC

DEC HOL Calls Market DEC HOL
1 1 WBLS-FM New York City 1,795,100 1,860,800
2 2 WRKS-FM New York City 1,791,600 1,791,200
3 3 WVAZ-FM Chicago 1,081,200 1,089,800
4 4 WALR-FM Atlanta 1,007,800 1,003,000
5 5 KMJQ-FM Houston 899,900 944,100
7 6 WDAS-FM Philadelphia 796,000 835,300
6 7 WAMJ-FM Atlanta 797,500 822,200
8 8 WHUR-FM Washington, DC 747,700 746,000
10 9 WMMJ-FM Washington, DC 683,800 714,000
9 10 WHQT-FM Miami 691,000 712,200
11 11 WRNB-FM Philadelphia 654,200 643,900
12 12 KRNB-FM Dallas/Fort Worth 642,600 603,900
13 13 WDMK-FM Detroit 624,400 579,600
15 14 WMXD-FM Detroit 545,700 548,700
14 15 WGPR-FM Detroit 559,800 544,200
17 16 KSOC-FM Dallas/Fort Worth 480,200 530,600
16 17 KBLX-FM San Francisco 491,500 472,400
19 18 KJLH-FM Los Angeles 414,300 459,500
18 19 WWIN-FM Baltimore 448,000 439,200
20 20 WBAV-FM Charlotte 382,400 372,300

About the Writer

Display Chris is one of our many guest contributors to Radio-Info.com. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.

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