Every week in connected, I enjoy celebrating new innovation and ideas that push the boundaries of our traditional media and marketing models. This week, four digital marketing campaigns that will inspire you, as they tried something new—and succeeded!

Perhaps these companies will give you some ideas as to ways that you can build unconventional marketing campaigns for your clients.

1. Jeep.In

This is a great example of using mobile technology to reach young consumers. Jeep Poland created an extraordinary digital campaign where young consumers could win a car by “checking in”—or “jeeping in” (essentially hitting a button) on a Jeep mobile app while exploring some of the country's most remote locations. The more places they checked in, the more points they received. The player with the most points won a new car.

Over 2,000 people played the game, and the Jeep web site was visited more than 250,000 times. The company's Facebook fans grew by 800%.

Key: The agency that built the campaign also wisely used broadcast media to expand the reach and awareness about it.

2. The Huggies Baby Translator

This one is such a good interactive video campaign targeting parents. Huggies in Korea has developed a “baby translator.” Upload a video of your kids to YouTube, and the Huggies team will decode what your kids are saying using their “baby translator.” Then, they’ll post a response video with translations posted on the screen.

3. Intel’s Ultrabook Campaign with Will.I.Am

Intel gave Black Eyed Peas frontman Will.I.Am a new Ultrabook, which is its answer to the Macbook Air. It’s a super-slim laptop that travels easily. The company also gave him ten plane tickets to visit major cities around the world. “Using only his eyes, ears, and his Ultrabook,” Will.I.Am will collaborate with local artists in each city to write and record one new song inspired by the city he is visiting. Then, the new songs will be posted on the company’s Facebook page.

4. The “White Collar” Banner Ad from the New York Times

The USA Network show “White Collar” worked with the New York Times and the digital agency Glow Interactive to create an interactive banner ad for the NY Times iPad app. Users could play a show-themed game on the banner ad, dragging content from the ad into the rest of the page’s content and revealing hidden messages. This was an especially creative way to make ads interactive for tablet newspaper readers.

Has a marketing campaign inspired you recently? Share it with the rest of the connected family by e-mailing me at connected@radio-info.com.