Still trying to figure out if your company should have a strategic presence on Facebook? If so, these fast facts on Facebook may compel you to move quickly into the social space.

With 770 billion page views per month and over 600 million members, Facebook plays a huge part in the lives of online consumers. Putting their user base in context, they have nearly 4x the total population of Russia and 2x the total population of North America using the site.









The average person on Facebook posts 90 pieces of content on their Facebook wall on a monthly basis. That’s an average of 3x per day!

Facebook leans heavily into the 18-34 year old audience, but has shown outstanding growth with 35-54 year olds over the last two years.

















Countries with the most Facebook members (by total number of people):
1. USA
2. Indonesia
3. UK
4. Turkey
5. India
6. Mexico
7. Philippines
8. France
9. Italy
10. Canada








Source of charts: SingleGrain Search and Social / OBizMedia

If your company is on Facebook, keep your posts short. In a recent study by Buddy Media, they uncovered that posts with 80 characters or less have a 27% higher engagement rate. They also reported, “posts with instructions such as ‘like,’ ‘post,’ ‘take’ and ‘comment,’ tend to work best.” Also, posts with a question at the end of them stir up stronger response rates.

How does that compare to Twitter?

As of January 1, 2011, Twitter has 106 million total users and 52% are women.




















Print this out and post it in your office for a quick reference guide on Facebook and Twitter.