Hispanics are more likely to adopt online trends quickly compared to the general population. Forty-six percent of online Hispanics are under 35. One third of Hispanics access the internet through smart phones versus only 20% of the general market.

More than eight in 10 Hispanic adults use a cell phone, and Hispanics are more likely than other population segments to use text messaging.

These and other facts emerging in recent research about Hispanic digital media users are making them an increasingly valuable target for media outlets and advertisers alike.

Here are the most recent facts that have emerged:

>> Population: There are 50 million Hispanics living the U.S. That’s nearly one in six U.S. residents who are Hispanic. Los Angeles county is expected to be home to the largest Hispanic population in the U.S.—exceeding that of Costa Rica. (U.S. Census, 2010)














>> Purchasing Power: Hispanics have rapidly growing purchasing power. By 2013, their U.S. purchasing power should exceed $1.3 trillion.

>> Download Music: 22% of Hispanic cellular users download or listen to music via their wireless device, versus 15% of all wireless users. (Scarborough, 2011)

>> Play Games: 19% of Hispanic cellular users play games on their wireless device, versus 15% of all wireless users. (Scarborough, 2011)

>> Access Social Networking: 12% of Hispanic cellular users social network via their wireless device, versus 10% of all wireless users. (Scarborough, 2011)

>> Young Hispanics Log on MOST: Online Hispanics are younger than their offline counterparts, who are also more likely to be empty nesters.














>> Technology Leaders: Compared to the general market, Hispanics are more sophisticated technology users, according to AOL. They have a high level of comfort with and willingness to try new technologies.























>> Going Viral: About 20% of online Hispanics are power users. That means they spend over 24 hours per week on the web, connecting over half the time via mobile (57%). Power users are also highly influential in their communities, spreading the word about deals (91%) or the latest entertainment news (87%).



















>> Important Tips for Success:

1. If you are serious about targeting the Hispanic culture, carefully consider whether or not to use Spanish language content on your Facebook and Twitter pages to speak effectively to your audience.

2. Remember that translating your content into Spanish is never a direct literal translation. You need someone who fluently speaks Spanish and lives in the community to translate your content, so that you are effective in connecting with local Spanish speakers.

3. Mobile is huge to the Hispanic audience. If you are targeting Hispanic listeners, you should have a mobile app and/or mobile site.

4. Mobile is huge to the Hispanic audience. If you are targeting Hispanic listeners, you should have a mobile app and/or mobile site.

5. Read Connected by Daniel Anstandig, from Radio-Info.com every week. You’ll find updated information on the Hispanic market segment as well as other HOT digital market segments.