The publishing world has been catching up with how its readers are using media to consume news and information. This month, several forward-thinking organizations surfaced with aggressive plans for reinvention.

First, Wired Magazine announced a partnership earlier this month with Adobe Digital Publishing to create a new digital magazine experience. Using the new Adobe AIR platform, WIRED will be available on the iPad, Kindle, and mobile devices in a new “immersive environment.”

Watch a video about the Wired reinvention here: www.adobe.com/go/wiredvideo

The magazine will be designed for viewing in a “touch screen” environment—enabling readers to navigate the pages with simple gestures. Readers can also view 360 degree photos of advertisers’ products, such as cars. Audio and video content will also be embedded into the content of the magazine.

A new San Francisco news player, The Bay Area News Project, also earned headlines this week with the announcement of their newsroom build-out. Last Wednesday, their newly installed editor-in-chief, Jonathan Weber, told an audience of 100+ journalists that they are in “full-on hiring mode” to build out their newsroom.

Media Revolutionists will find this project interesting, as it is a new testing ground for reinventing the print business in a digital world.

The Bay Area News Project is partnered with the Research and Development center at Berkeley, which will draw on the collaborative efforts of the journalism school, the engineering school, and the School of Information. They are currently looking for reporters, web developers, and staff who are capable of “community outreach with bloggers and citizen journalists.” Their newsroom will consist of fifteen full-time employees. If you have any interest in their exciting career opportunities, read more at http://www.bayareanewsproject.org/careers/

The iPad, Kindle, and further innovation in the mobile market will help to give newspaper and magazines a new forum for reinvention—and their adoption in the marketplace can’t come fast enough for print companies. Earlier this month, ABC News reported that Newsweek, Time, and W all lost more than 30% of their newsstand sales last year.

See the numbers here. (LINK TO http://static.businessinsider.com/image/4b7077eb0000000000f7f7e1/chart-of-the-day-magazines-newsstand-sales-decline-jul-dec-2009-vs-2008.gif )