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Tuesday, March 30, 2010

Understanding the Next Generation

There may be a recession, but today’s teens are entering the workforce optimistic that they will eventually have their ideal job. In fact, according to the 2010 Junior Achievement / ING Kids and Careers Survey, 90% of teens believe that an ideal job awaits them in the future. Furthermore, they say that they would settle for a less-than-ideal job if they could have a positive impact on society, earn money, or find empowerment to make decisions.

Further illustrating this generation’s wisdom and pragmatism, study results showed that “believing in yourself, getting good grades, learning to be a team player, and communicating effectively” were among the most important factors in getting a good job.

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“Teens’ optimism and energy are inspiring. As they look toward career paths, positive attitudes ultimately could help to end this economic slump. Teens are telling us they want to channel this energy and invest in their future careers,“ said Jack Kosakowski, President of Junior Achievement USA.

When asked how their school could help them to prepare for a successful career, 87% of respondents said it would be helpful if they could “understand more clearly how what they’re learning now will be useful later.” Similarly, 85% of respondents suggested more outside-school opportunities, such as job shadowing.

Know a young person who is interested in the radio or digital media space? Give them the gift that keeps on giving… a free subscription to Radio3D from Radio-Info!

About the Writer

Display Daniel Anstandig is President and Co-Founder of Listener Driven Radio, a software company revolutionizing interactive radio programming. Future-minded and passionate about the the digital radio convergence, Anstandig develops content and sales strategies for digital media companies. Reach Daniel at connected@radio-info.com and by phone at 216-965-5440.

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