- Tim Martz' Radio Power is asked by the FCC about a Milwaukee translator move-in
- The Birth of Urban EMO
- MDNA: 53 Is The New 42
- Digital Marketing Campaigns that Inspire
- Eric Church Reflects On A Whirlwind Year, And What's Next
- Cincinnati: Bill Cunningham Taking TV Show National on the CW
- Findlay, OH: WKXA Going Country Just in Time for Valentine's Day
- Jackson Dell Weaver Gets GM Nod at KGY/Olympia, WA.
- "WOW" Veteran Des Moines Morning Talents Lou & Heather Resign from KWQW
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
The Future Is Now
Technology & Tools for Radio
The industry's top thought leaders in new media bring their views on new tools and technology and their impact on the broadcast industry -- today and into the future.
Options
-
Text Size
Five Digital Budget Building Tips for 2012
It’s the most wonderful time of the year for broadcast executives who enjoy using their calculators! Budget season is upon us, and the maneuvers you make now will determine your level of success next year. This week in connected, I have five tips for you to consider as you build your 2012 digital budget.
Read More
YouTube is the New MTV
Everyone is googoo for Pandora, Spotify, and other online music services, but the truth is that Gaga gets the most action on YouTube. With nearly three out of five YouTube users going to the site for music video content, it’s the new MTV. Click to read this week’s connected, exploring YouTube’s position as this generation’s MTV on steroids.
Read More
Kroger’s Agency is Foolish
Recently, Radio-Info.com’s Taylor on Radio-Info had a news piece on the ad agency that represents Kroger grocery stores on how they will no longer advertise on radio stations that use the phrase “Commercial-free.” New media specialist and blogger (MRM) Mark Ramsey responded to the news with his thoughts and concerns on what this could mean to radio and for advertising overall.
Read More
Radio Missed Digital. Can We Get Better?
But you say, “Wait a minute. We’re making progress. Over 15% of our billing is digital?” While that’s admirable, it’s like believing a rowboat is the Queen Mary. We’re kidding ourselves, telling ourselves that we’re cool with digital—while others make billions. But there’s hope. I think the problem started with the Telecom Act of 1996.
Read More
Tag You’re It! – Using QR Codes is easy
It's a simple direct actionable way to achieving social media goals. As we bombard the audience with request to “like us,” “check in” and “follow us” we need to constantly be looking for ways to make it easier for them to do so. There is a way that is not only fast & simple but free too!!! Using Tags and/or QR codes, you can make social media interaction a one step process for the listeners. Read More
