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News
A Motel 6 spot from The Richards Group wins this year's $100,000 Radio Mercury grand prize
The RAB and the Radio Mercury organization hope to defuse this week’s controversy by doubling the cash amount of several other prizes – after the judges declined to give prizes in the “Station Produced”, “Political”, “Student Produced” and “PSA” categories. Next year’s Station Produced prize will be doubled from the usual $5,000 to $10,000. Same with the others: the Student prize goes from $2,500 to $5,000, for example, and the charitable donation involved with the PSA prize doubles to $5,000. As for this year – the other Radio Mercury awards given out at the Lighthouse at Pier 61 in New York City went to JWT for the first Integrated Campaign Award (client Jet Blue, prize $10,000). To Young & Rubicam New York for Office Depot. To BBDO New York for AT&T. To DDB Chicago for Anheuser-Busch. And To Grupo Gallegos in the Spanish Language category for a spot done for Comcast named “Epic.” There was another first-time category – Marketer of the Year. Winner is McDonald’s. Radio Advertising Bureau CEO Jeff Haley also announces a new collaboration with the Virginia Commonwealth University Brandcenter, overseen by former Ogilvy executive Rick Boyko – this year’s Chief Judge.
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