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Tuesday, September 13, 2011

A Vancouver swap helps a struggling non-profit and gives "Peak" performance

Canada’s CRTC regulator has approved a frequency swap that will put Pattison’s “Peak” CKPK on a better frequency, and also rescues not-for-profit “Co-op Radio.” The agency says non-commercial Co-op Radio told it that “the frequency exchange is the only foreseeable way in which it can continue to broadcast…its transmission equipment is failing and it does not have the resources necessary to replace it.” Co-op Radio is currently running in mono and doesn’t even have a backup transmitter. The savior is the Jim Pattison Broadcast Group, which will trade away its equipment and license to operate at 100.5, in return for getting access to the better FM allocation that Co-op Radio has, at 102.7. Not only will Pattison shoulder the cost of building a new facility at 102.7, it will give $300,000 worth of billboard advertising to Co-op Radio over the next five years. It also pledges to “cover $125,000 of Co-op Radio’s annual operating expenses for five years.” Pattison estimates the value of its commitment to Co-op radio at $1,437,000 over the next five years. It will migrate its adult alternative “Peak” format over from 100.5 to 102.7 sometime in 2012, when the new facility is built out.

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