The devastating earthquake and tsunami in Japan is taking its toll on Japanese industry, and the automakers are not immune, struggling to keep up with production. That fact continues to resonate in the US, where Toyota and Honda dealers may be forced to scale back local advertising, including newspaper, TV and radio. CNBC quotes one American auto dealer who says, "I'm not gonna spend a ton of money to get people into my showroom if I don't have enough cars to sell them." While both automakers will still promote national ad campaigns, Toyota already announced they plan to cut back slightly due to their production situation. A cutback in advertising by auto dealers could equate to tens of millions of dollars, according to the CNBC report.