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Tuesday, June 9, 2009

Advertising declined an average 12% across all media in Q1 – Nielsen

Spot Radio – down 9% – did better than Nielsen’s average of all U.S. media during the early-2009 part of the recession. Network Radio was off 12.6%, which puts radio in the middle of the pack as far as advertising-driven media. Nielsen says Spanish-language cable TV performed the best, down just 1.1%. Cable TV was off 2.7%. Internet was down 3.4%. Network TV slipped 4.8%. FSI (Free Standing Insert) coupon was down 7.5%. Spot Radio declined 9%. Outdoor was off 10.7%. Network radio slid 12.6%. Spanish-language TV dropped 13.8%. Local newspaper dropped 14.3%. Spot TV in the top 100 DMAs declined 15.6%. Syndication TV was down 18.8%. Then all of these media were down more than 20% – National magazine. Local magazine. National Sunday supplement. National newspaper. Spot TV DMAs 101-210. And finally, there are B-to-B magazine and local Sunday supplements (down 37.7%). Nielsen names automotive – down 27.7% – as the largest single culprit in the declines for January-February-March.

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