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Wednesday, July 28, 2010

Arbitron disqualifies two diaries in Watertown, NY

Arbitron

Arbitron says “two Fall 2009 Watertown Metro diaries were returned from a household whose participation in the survey was disclosed to a media-affiliated individual.” It is being alleged that the diaries may have skewed the ratings in the Watertown market in Upstate New York, and Arbitron will now release a new combined Spring 2010/ Fall 2009 ratings report on August 4. Arbitron adds that “Audience estimates for WBDR-FM (106.7 "The Border”) may be substantially affected in particular demos and dayparts. Estimates for stations that received limited amounts of listening in the diaries may also be affected to a minor extent.“ You can read more about the situation in Watertown from the local CNYRadio.com here. WBDR-FM is owned by Community Broadcasters, LLC, which also owns five other stations in the area.

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