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Wednesday, March 10, 2010

Arbitron issues new report on PPM-measured listening to the NFL

The new “Arbitron Sports Report” carries breakouts on 25 pro teams playing in 23 PPM-measured markets this past season. Among the findings: the Chicago Bears scored the highest with actual listeners, showing an average game audience of 626,600. The Bears were followed by the New York Giants with 457,000 radio listeners per game. The Philadelphia Eagles had 422,400. Looking at shares instead of actual audience, Arbitron says “the in-game broadcasts average more than 40 shares among all men aged 25-54” in the broadcast markets of Pittsburgh, Cincinnati, Kansas City, Philadelphia, Boston, Minnesota and Baltimore.

Tags: Arbitron

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