Rolon comes from the business side, having been Senior Director II at ESPN Deportes Radio and Business Initiatives. He got his first exposure to the company as a summer intern for ESPN International in 2003. Rolon completed his MBA and joined the company in 2004 as a Senior Manager of Marketing for ESPN Deportes, then became Senior Manager, Marketing and Integration of parent ESPN Radio. In his new role, he takes the title of Vice President of ESPN Deportes Programming and Business Initiatives. Rolon will report to ESPN Deportes General Manager Lino Garcia.