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Friday, March 5, 2010

Beasley, doing business in some very weak markets, reports Q4 revenue down 14%

Philadelphia, Las Vegas and Augusta (GA) were the best performers, with revenues down only in the low single digits. But Beasley has stations in some Florida markets that are hard-hit by the real estate crunch. About one-third of the $4.3 million decline compared to the fourth quarter of ‘08 is attributable to the cyclical revenue from political ads, in the run-up to the hot 2008 elections in November. Beasley reports that late-2009 revenue was lower at 10 of its 11 clusters. But vigorous cost control meant that Beasley actually had growth in Station Operating Income in six of those 11 clusters. See the Beasley fourth quarter and full-year 2009 results.

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