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Wednesday, December 2, 2009

BIA/Kelsey predicts radio will finish 2009 with $13.3 billion in revenues – down 19%

The researcher sees 2010 revenue up slightly to $13.5 billion, fueled by the growing revenue stream from online efforts. BIA Kelsey estimates that category will contribute $382 million this year, up from $342 million last year. VP Mark Fratrik says “there are many reasons we believe that radio will rebound this coming year, especially in the second half, and hold its own in the coming years.” Among those reasons: “strong brand equity in local markets”, continued strong listening with teens and young adults, and the inclusion of FM radio chips in mobile devices. Read the BIA/Kelsey release here.

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