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- The Power Of Prep
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Bob Pittman: Radio is "completely undervalued"
The Clear Channel CEO opened his luncheon keynote at the Arbitron Client Conference with that quote, and followed it up with a raft of graphics and statistics about radio usage. He also drew a distinction between Pandora ("a playlist generator") and broadcast radio stations. He says "We should not let people confuse the two." He also says that "people listening online are our heaviest users of broadcast radio", saying "digital is a big opportunity for radio" to grow. Pittman's last and most important chart showed revenue adjusted for usage, in an ideal world. Newspapers would get much less of the advertising pie, TV stations would get somewhat less, and radio's take would mushroom from about $15 billion to $38.1 billion. Pittman says it's crucial for radio to "make new revenue to the radio sector our priority." And he has this advice, as a former radio programmer and executive now returned to the business: "Don't badmouth your own industry."
Previous and Next Stories
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Making Moves: Tuesday, December 6, 2011
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The Seattle Mariners will have a 7-man radio broadcast team
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Seattle's "Jack-FM" brings back Jim Trapp as PD
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Lincoln Financial's Denver stations shuffle their sports/talk lineups
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Merlin Media buys Philadelphia-market WKDN (106.9)
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Cumulus Media Networks merges Red Eye Radio with Midnight Radio Network
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Next move for "Jonesy", a.k.a. Tarsha Jones: morning-show syndication
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Price Merlin Media is paying for Philadelphia’s WKDN: $22.5 million.
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"What happens when the spots come on?" New study says 93% of audience stays
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The Best Holiday Station? You Decide
- ESPN-New York moves to 98.7, bumping urban AC "Kiss"
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- Dingo New To Mornings At WGTR Myrtle Beach, SC
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ESPN-New York may finally score an FM signal, say local papers
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Making Moves: Wednesday, April 25, 2012
- WBT-AM host Keith Larson discloses Greater Media exit on-air
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Services for Brian Carter are set for Baltimore and Philadelphia
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Survey says: Take away Pandora and listeners prefer...
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Canada's Vista Radio, with new backing from Westerkirk, buys Haliburton ...
- Buckley peddles long-held classic rock KIOO Visalia-Tulare, Calif.






















