The deal puts HD Radio into nearly every Ford, Lincoln and Mercury - if the carbuyer goes for the $279 cost ($299 for one with iPod plug-in) plus the $40-50 installation fee. But the arrangement puts other carmakers on notice that iBiquity and the HD Radio Alliance can swing a heavyweight deal. Expect to hear a series of spots running on Alliance member stations promoting the availability of HD in Ford. Contribute to the lively Radio-Info.com board discussion about HD radio here.