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Monday, February 6, 2012

Carleton College snubs offer to join Clear Channel's iheartradio

iHearRadio Apparently the Board of Directors at Carleton College in Northfield, Minn., views Clear Channel as the equivalent of Big Brother. Campus radio station KRLX (88.1) has turned down an offer from CC to become one of the universities to join iHeartRadio. Student station manager Danny Nathan tells college newspaper Carletonian that “it sounded like an okay idea at first, but it had several drawbacks." Foremost, Clear Channel had offered the college $2,000 worth of streaming-related equipment to participate in the burgeoning app, but students didn’t dig the notion that Clear Channel could take back the internet interface if they didn’t like the station’s programming. 
The Carletonian says a number of board members equated aligning with Clear Channel as “selling out,” insisting that variety-programmed KRLX is already visible worldwide via TuneIn; and that if KRLX joined iHeartRadio, it would have to pull its live stream from all other sites. Nathan adds, “It would be great to get free stuff, but all of the baggage that comes (with it) was not worth it to us. We can do this ourselves, we should do this ourselves and we’ll be better if we do it ourselves.”
Fourteen college stations accepted the Clear Channel iHeartRadio offer, including Seton Hall’s New York-market WSOU, South Orange (89.5) and Stanford’s San Francisco-market KZSU (90.1). The Carletonian story also sheds light on how Clear Channel went about its round of adding college stations to the online and mobile app platform. Read more here.

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