Just one month before it goes private, and as it re-sets its reporting structure, Clear Channel says it will be increasing the customization of the four-year-old LIM - "Less Is More." Stations can customize spotload and sales policies by station and daypart, in what John Hogan calls a further refinement of the original LIM. That was announced as an effort (among other things) to reduce total advertising time, and to focus on better creative and shorter spot lengths. Hogan says the new LIM is possible partly because of improved reporting systems.