An on-air promo plugs the revised talk lineup at 910 AM, including former KGO (810) personalities Gene Burns and Len Tillem. Then the liner adds "also, America's Anchorman." That is the marketing line that syndicator Premiere Networks has been using for Rush Limbaugh. Limbaugh is currently heard on Cumulus Media's talk KSFO (560), and now there is speculation in the Bay Area that the "TBA" slot in 910's new schedule will be filled by Limbaugh. No confirmation from either side. Clear Channel's 910 is changing call letters from KNEW to KKSF, as the KNEW calls are transferred to its sister talk station at 960, previously known as progressive-talk "Green 960" KKGN.