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Thursday, August 13, 2009

Client Mini apologizes for the "No Urban Dictate" on a recent ad buy

Sherman Kizart’s letter to the client got the speedy attention of Mini USA marketing director Trudy Hardy, who says “urban formats have been a part of Mini’s media mix in the past and will continue to be in the future.” She has asked buying service Palisades “to reissue the correct buying instructions immediately” and pledges to “take corrective action with Palisades to make sure this never happens again.” Thursday’s T-R-I newsletter from Radio-Info detailed the instructions on the original request for rates from Palisades: “No combos or urban formats.” Separately, the Minority Media & Telecommunications Council has asked FCC Chairman Julius Genachowski to appoint a Compliance Officer to oversee radio stations' adherence to the agency’s anti-discrimination policy.

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