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Cox Repositions Country WNCB Birmingham
Cox Media Group has repositioned its WNCB Birmingham, Ala., from “New Country 97.3” to “97-3 the Buck,” which the company describes as “a lifestyle radio station featuring new country songs and attitude.” The Buck is streaming live. The station uses the Birmingham-based syndicated Rick & Bubba show for afternoons and will be adding local air talent in other dayparts in the coming months. Justin Case remains PD. He also programs sister country outlet WZZK. The Alabama Board of Radio-Info.com is having some fun with the names “Buck” and “Bull”.
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