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Duluth's "Beat" WWAX goes "Lite"
The flip from Rhythmic top 40 to AC happened on Friday, with "92.1 the Beat" becoming "92.1 Lite FM" according to the Duluth News Tribune. The Red Rock Radio outlet debuts the on-air lineup today, with the syndicated "Delilah" added to nights. The rest of the day will be local, including former staffers in new shifts. The Radio-Info.com board speculates about how this may impact the rest of the market:
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