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Friday, March 6, 2009

Edison Research says country radio mustn't fall behind, online

Edison VP Tom Webster told Friday’s Country Radio Seminar in Nashville that radio needs to catch up with its listeners – because 62% of the 13,000 country listeners surveyed in an online poll have a profile on at least one of the social networking sites. 42% are on Facebook, and almost as many are on MySpace. Meanwhile, there’s some good news: Country listeners generally think their stations are doing a good job with their station websites, and Webster reports that radio is well-positioned to supply the most-requested information, such as upcoming concerts. 77% of the 13,000 respondents say they’re listening more to country music on the radio than they did last year. They also think country music makes a positive contribution to life in America. 57% of those who had an opinion on the subject were “strongly agreeing.”

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