Lin Dai is the newly-hired Vice President of Digital Programming for the three Emmis stations in New York, including urban “Hot 97” WQHT, Urban AC WRKS "98.7 Kiss FM," and rocker WRXP (101.9). Dai was most recently at Alloy Media + Marketing, working with properties such as Gossip Girl, Vampire Diaries and Pretty Little Liars. In 1999, he founded early social networking site KiwiBox.com. At Emmis, he’ll report directly to VP of Programming Ebro Darden and indirectly to cluster manager Alex Cameron.