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Friday, November 13, 2009

Entercom's "Christmas Station" stunt at Indy's WNTR (107.9) spells format change

A classic hits station going all-Christmas on November 13 is unusual enough – but when it lays off “Track 107.9” DJs Greg Browning, John Culver and Kelli Jack, the odds of a likely format change on December 26 become extremely good. The Indianapolis Business Journal supplies the names of the jocks. It also says that Entercom’s DOS for the Track plus WZPL/99.5 and WXNT/1430, Steve Hartley, “was released last month.” GM Jennifer Skjodt wasn’t commenting for the Business Journal. “Track” dropped to a 2.5 share age 12+ AQH in the Summer Arbitron, tied for 12th place. The Indianapolis Business Journal story mentions the Discussion Board at Radio-Info, which you can follow here.

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