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First Japanese car model to offer HD Radio: Subaru Forester
The small SUV is the iBiquity’s first score among Japanese carmakers, who have been more resistant to American-style digital radio than Detroit or BMW or the Korean manufacturers. The Subaru deal starts relatively small: HD Radio will be a package option on the 2011 Forester, beginning in November. iBiquity also announces a coordinated holiday marketing campaign for HD Radio to run in 100 markets on more than 600 participating stations.
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