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Friday, November 6, 2009

Fisher joins the chorus of radio companies with revenue declines, plunging 49%

At Seattle-based Fisher Communications, overall revenues were down 18%, but radio was the big drag, falling 49% to $6 million from $11.7 million. The blame for such a drastic drop goes to the loss of advertising for Seattle Mariners baseball. If the baseball ads weren’t factored in, the overall revenue loss would have been 22%. Fisher President/CEO Colleen Brown says “we remain confident in our business,” and touted the company’s new technologies, including “hyperlocal websites” and a “broadcast-to-broadband initiative” which she claims “will play an important role” in the future of the company. Fisher owns a radio cluster in Seattle and five stations in Great Falls, Montana.

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