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Friday, November 18, 2011

Fisher's KVI, Seattle (570) to debut "Smart Talk", after Christmas

The Seattle Board of Radio-Info.com has this email to clients:

"Beginning January 3, 2012, KVI Greatest Hits will flip to talk radio, called Smart Talk 570 KVI. The positioning will be 'Smart Talk for a Sound Life', featuring lifestyle, health, local and entertainment news. We anticipate the core audience will be adults 35-64. Hosts Mark Christopher and KOMO 4 TV’s Elisa Jaffe will start out the day with 'Sunrise Seattle,' (a Good Morning America-type program) and other hosts including Clark Howard, Phil Hendrie (comedy-oriented), The Buzz featuring Scott Carty, and a WSJ Daily Wrap will inform and entertain listeners. In the early 90s, KVI was America’s first conservative talk station. And now Fisher is proud to create a lifestyle format like none other...From Thanksgiving through January 2, 2012, KVI will celebrate the holidays with traditional Christmas music." The Seattle-Tacoma Board of Radio-Info.com is talking about Fisher Communications' KVI dropping its 10-month-old format of oldies music and going back to spoken word - here.

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