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Friday, July 16, 2010

Ford and iBiquity team up for a big HD radio ad campaign

HD Radio

Ford Motor Company will offer as a factory option HD Radio for their 2011 Ford Edge, that will include the world’s first automotive implementation of iTunes Tagging. To publicize the Ford Edge with HD Radio, the automaker has unveiled a new dedicated Web page for the midsize crossover, and will also unleash an ad blitz starting this week through September 26. The 30-second radio spots will air across over 600 stations in the top 100 U.S. markets, promoting HD Radio Technology innovations from iTunes Tagging, better audio quality, and the expanded radio content via HD2/HD3 channels. iBiquity Digital COO Jeff Jury says, “Edge marketing campaign will demonstrate the great point-of-sale value HD Radio Technology provides our brand partners, and builds on growing awareness and adoption by consumers.”

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