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Monday, March 21, 2011

From the new RADAR 108: Audiences to network radio spots have increased

Arbitron The Arbitron-produced sales network rankings are updated quarterly, and the topline on RADAR 108 is that "approximately 74% of persons 12 and older heard one or more network radio commercials in an average week of the survey period." That is an increase of nearly 3.6 million over RADAR 104, issued a year ago. The 74.4% reach translates to 193,143,000 persons listening to some network radio from American Urban Radio Networks, Citadel Media, Crystal Media Networks, Dial Global, Premiere, United Stations and Westwood One.

RADAR 108 18-49 Rankings: #1, Dial Global Contemporary (was #1 in RADAR 107, three months ago). #2, Dial Global Complete FM (repeating at #2). #3, Dial Global Adult Power (rank unchanged). #4, Premiere Modern Women (unchanged). #5, Premiere Today's Men (was #7).

RADAR 108 25-54 Rankings: The top five are all unchanged from RADAR 107, three months ago. They are #1, Dial Global Contemporary. #2, Dial Global Complete FM. #3, Dial Global Adult Power. #4, Premiere Informed. And #5, Westwood One Adults (unchanged.).

Check the latest on all the RADAR-rated networks on the Arbitron site, here.

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