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Google is calling it quits on selling ads for broadcast radio
Though the Internet giant remains interested in putting advertisers together with the appropriate streaming radio services. The pullback from selling ads for AM/FM radio comes just a month after Google scrapped its business of selling ads in newspapers. Susan Wojcicki, VP of Product Management for Google, posted this announcement on a blog – “We have decided to exit the broadcast radio business and focus our efforts in online streaming audio. Instead we will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio.” Blaming the recession, Google says 40 jobs will be lost. It still intends to place ads on television, as well as Internet radio.
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