The Alliance is dropping financial obligations, format restrictions and commercial limitations for potential new members. President Peter Ferrara says "with only a modest commitment of inventory, other radio groups can make a significant difference in our efforts. We invite all to participate." The Alliance is consulted by Jacobs Media, plus Kevyn Howard and the production team at CBS Radio. It says that for 2011, more than 650 HD Radio stations will contribute in excess of $110 million in media time, to promote the digital radio system developed by iBiquity Digital. Ferrara predicts some "very exciting and perhaps surprising announcements that will be watershed events toward mass adoption" in 2011.