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How big is women's soccer? ESPN Radio carried FIFA World Cup finals
Too bad the US Women's team lost it in the penalty kick phase at the very end, but no doubt ESPN Radio had lots of extra tune-in, live from Germany (7/17). ESPN says the game was "the first time ESPN Radio has broadcast
a FIFA Women's World Cup game." Last year, they ran live coverage of all 64 games of the
2010 FIFA Men's World Cup from South Africa. Senior VP Traug Keller said ESPN Radio wanted the much-anticipated final to be available on stations across the country, at ESPNRadio.com, the ESPN
Radio mobile app, and on Sirius/XM Channel 84. T
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